EV2 Sportswear: EMU Sportswear's brand transition and international push
Posted on May 16 2023
EMU Sportswear is making a bold move by transitioning to EV2 Sportswear. This move is in line with the company's international push to expand it's reach and market presence.
The move to EV2 represents a significant shift in the company's branding strategy. The new name reflects the company's commitment to innovation and progression in sportswear. The company is also updating it's range in line with new materials, products, and designs to offer better performance and comfort to athletes.
The long awaited transition includes the use of the familiar EV2 logo and a new marketing identity, which will be unveiled in the coming weeks. This move is expected to create a fresh and modern look for the brand, aligning it with the latest trends in the sportswear industry.
The transition to EV2 is a significant move for EMU Sportswear, signalling its intention to continue moving in the right direction within the sportswear industry. The company has a strong reputation for quality and performance, and this move is expected to further strengthen it's brand image.
The transition to EV2 is a decision aimed at boosting the brand's national and global appeal, whilst bringing both the Australian and UK office branding into line. The company plans to expand its operations beyond its home market in Australia, and tap into existing markets in Europe, America and Africa.
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